We are focused on delivering commercial solutions for our clients in Asia Pacific and selected markets of Europe.

Our Sectoral Focus is on the Consumer Industry encompassing FMCG, FMCD, Health & Wellness, Retail – (Supermarkets, Luxury Goods, Food & Beverage) Hospitality, F&B (Restaurants, QSRs, Franchising / Licensing)  and Manufacturing.

The partners and associates of the company combine top-tier strategy advisory capabilities with front-line experience & relentless in-market execution.

  • Building Internal Capabilities
  • Executive Search
  • Strategic Brand Management
  • Top line M&A recommendations
  • Strategic Business Planning
  • International Market(s) Assessment

Blue Tangerine works with clients in  developing, building,  implementing and managing competencies that complement internal capabilities

Areas of Value Add we provide


  • Market reviews & development – Country, Region
  • Competitive landscape analysis and recommendations
  • Partnership – sourcing, assessment & recommendations
  • Franchising / licensing

Marketing & Branding Strategy

  • Market research and analysis
  • Brand audit, positioning, architecture, strategies
  • New product development & implementation
  • Marketing communication platforms

Business Enhancement (M&A)

  • Corporate governance
  • Interim management solutions
  • Business reviews, recommendations and basic valuation
  • Basic due diligence & capital raising

Enhancing Internal Capabilities

  • Management strategy
  • Human capital development
  • Develop CRM programs
  • Executive search

The Blue Tangerine Approach

  • Understand your organization Culture, Goals and Objectives
  • Familiarize with business model
  • Understand your situation – issues, challenges, barriers
  • Get sign off on project brief, deliverables and KPIs
  • Align on timelines and milestones, the “must haves”, resources and budgets
  • Work with your team to see through the successful execution of approved strategy

Our Extra Value Proposition (EVP)

See Measurable Results in:

  • Profits in the local and international markets
  • Developing internal capabilities towards managing business in a global environment
  • Enhancing shareholder value

You will benefit from

  • A single point of contact to meet all your business needs
  • Customized solutions for your business and markets
  • In-market execution capabilities

Our Partners have extensive experience in

  • Managing businesses & P&L responsibility
  • Leading organizations across geographies
  • Hands on execution

See Measurable Results in:

We will work with you to develop and execute programs and initiatives that address specific issues and challenges facing the organization.

Some examples of Operational projects executed:


  • Business process re-engineering
  • Cross functional integrated planning
  • Zero based budgeting
  • Operational efficiency and continuous improvement
  • M&A opportunity & risk analysis, due diligence, viability reports
  • Specific functional programs in sales, supply chain, HR